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Scope of displaying advertisements in huge size and proper lighting maximize their visibility in shopping malls. Large volume of footfall gives ads a huge mileage. Events can be useful tool to promote brands in shopping malls. Presence of shops within reach is an added advantage of appealing and converting sales immediately. Advertising in malls is

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1. It only comprises billboards/hoardings Not at all! OOH is an abbreviation for Out Of Home and it encompasses advertising done in any form outside our homes, workplaces. Building wraps, cab and bus advertising, airport and railway station advertising, standees, digital screens – this list is only inclusive and not exhaustive! 2. It is expensive

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