In Calcutta, you know Durga Puja is knocking when you start experiencing delayed traffic signals and short power cuts. You spot massive billboards screaming “Puja Sale” and enthusiasts rushing to grab their favourite brands. Clay artists from Kumartoli(a place in Calcutta where idols are crafted) put in all their creative energy to achieve facial innocence

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Rio De Janeiro, Brazil takes the privilege of hosting the 31st Olympic Games from 5th of August to 21st of August, 2016. The spectacular event witnessed more than 11,000 athletes from all over the world. Alongside the Olympic spirit of the athletes, we also observed brands paying tribute. Here are some excellent creatives by top

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“Freedom is the ultimate luxury.” I read these words printed in a little corner of a newspaper daily and was thoroughly delighted. The words conveyed a strong message in the most precise way possible. Independence Day around the corner, filled me with a sense of pride and kindled the feeling of nationalism. I looked around

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The entire universe is tripping over this dream-come-true app, Pokemon GO! It is more than your regular gaming app, an obsession taking you places you wouldn’t usually go. While it is breaking records of being the most downloaded mobile application in recent times, brands have intelligently used its cue to advertise. Check this out: Godrej Security

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The chubby Amul baby was created by Sylvester daCunha and Eustace Fernandes in 1965 and is winning hearts with her charm. The little, cute moppet on all Amul products is the most celebrated mascot since inception. Apart from entering the folklore of advertising and communication, Amul is famous for its witty and unapologetic advertisements.They not only entertain, but also educate.

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