OOH industry also shouted “Abki baar Modi Sarkar”. After surpassing all other competitors both political and corporates in terms of visibility and the extent of assets, BJP has ushered in “Ache Din” for this industry.
We just hope the mantra “Ache Din Aayenge” remains in this industry and BJP, INC, LIC, Big Bazaar, Telecom Players, Jewellers etc. continue to bless this industry with all their grace, passion and faith (Money too).
REPORT ON OOH AS PUBLISHED IN ECONOMIC TIMES ON 14 AUGUST 2014
The Bharatiya Janata Party has topped a ranking of 25 most visible brands during the election months of April and June, according to an outof-home-advertising survey. Although Brand BJP slipped several notches in June, it remained No.1 during the quarter ended June. The survey placed Congress second and the Election Commission 12th in April in terms of share of visibility, a measure that takes into account the area of the hoarding, billboard or any other media asset used by the brand. ET tracks the ad footprint of the two parties…
content courtesy : THE ECONOMIC TIMES, 14 AUGUST 2014