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We all know that advertising is a vital step in ensuring consistent growth for your business. However, due to certain myths, a few start-ups refrain from devoting a share of their budget to advertising.

Let’s have a look at the most common myth versus the facts related to advertising:

  • Myth: It is difficult to afford advertising, especially for small businesses or start-ups.

          Fact:  Advertising is very important for ensuring a successful market presence. With the availability of several advertising options, businesses are finding it easier to increase traffic without actually spending too much.

  • Myth: Advertising is equal to manipulation.

          Fact:  Obviously not. As consumers nowadays are in the know of things, it is quite difficult to play with their ideas about a product or service. It is even harder to generate a demand for something which does not correspond to their needs.

Also, to maintain a trustworthy brand image, it is crucial to advertise facts, instead of playing with them.

  • Myth: Our company has achieved its target business.

          Fact:  By simply aiming to achieve “target business”, a company can run the risk of an uncertain future in the long run. With the market facing unexpected ups and downs, it is very irrational to think of only the “target business”. Thus, advertising ensures that irrespective of the fluctuations in the market, your business remains the talk of the town.

  • Myth: Digital Marketing is complicated.

          Fact:  Of course not. Digital Marketing is gradually emerging as one of the most viable forms of advertising. The ease of tracking the number of visitors on your site as well as the duration of their stay on it gives it a thumbs-up form all.

  • Myth: Targeting a local market is not effectively accomplished.

          Fact:  This belief may have been true to some extent earlier. But, with the advent of geo-targeting and other related advances, targeting a local market has become easier.

 

So, to give your brand the spotlight it deserves, include advertising as an inseparable part of your venture.

NEETIJA MISHRA