We all know that advertising is a vital step in ensuring consistent growth for your business. However, due to certain myths, a few start-ups refrain from devoting a share of their budget to advertising. Let’s have a look at the most common myth versus the facts related to advertising: Myth: It is difficult to afford

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Marketing is the key to ensuring a successful market presence for any business venture. However, for small businesses devoting a large budget for marketing purposes can be difficult. In such a scenario, in order to triumphantly survive the stiff competition, small businesses may opt for smart marketing strategies. Here’s a compilation of the top 5

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Contrary to the common belief, Radio still remains one of the most popular media for engaging a wide variety of audiences. Hence, Radio Advertising can prove to be your go-to option to promote your brand. The advantages associated with it include: Selective Targeting Relevant ads click with the audiences in no time. When your brand’s

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With millennials spending over 200 minutes online every day and meme sharing witnessing a boom, meme marketing is gradually evolving as the latest advertising trend. Meme marketing? Really? Yes, you heard it right. Here’s a list of the advantages of following this trend: Relatable: Because of their high relatability quotient, memes are gradually becoming one

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The Importance of OOH is Unparalleled in India Outdoor advertisements, also known as Out of Home advertisements, simply put are campaigns that are done outside home. The simple aim of OOH adverts is to capture the attention of the crowd while they are “on the go”. These gigantic banners and billboards often become important in

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